The Double 11 Shopping Carnival refers to the online sales promotion day on November 11 each year. It originated from the online sales promotion held by Taobao Mall (Tmall) on November 11, 2009. At that time, the number of participating merchants and promotion efforts were limited, but The turnover far exceeded expectations, so November 11 became a fixed date for Tmall to hold large-scale promotional activities. Double Eleven has become an annual event in China’s e-commerce industry and has gradually affected the international e-commerce industry. On November 11, 2020, the 2020 Double Eleven Shopping Carnival begins. From November 1st to 11th at 0:30, the real-time turnover of the Tmall Double 11 global carnival season in 2020 exceeded 372.3 billion.
The sales of Deyou brand Tmall store on Double 11 exceeded 36 million, an increase of 128% year-on-year. Thank you to the 600,000 families for choosing Deyou mothers and babies. The Deyou brand was founded in 2009, and its products cover wet wipes, diapers, nursing pads, maternity nursing pads, breast milk leak pads, cotton soft towels, and many other products. Since its establishment, the brand has been selling well throughout the Central Plains. In 2015, an e-commerce operation center was established to achieve simultaneous online and offline sales, and the sales performance is among the best. The brand has been focusing on product quality and brand building while focusing on sales performance. In 2015, Deyou trademark was awarded ” Henan Famous Brand”.For 8 years, Deyou has been committed to the design, production, and sales of maternity and infant products. The brand concept is “safe, comfortable and healthy”, the brand’s purpose is “from Deyou, serving everyone”, and the brand vision is “to make every family safe, comfortable, Good, and hygienic products make everyone no longer worry about quality.”
This year’s Double 11 in addition to a wealth of promotional activities, also added a new promotion method-live broadcast. With the rise of live video, online celebrities have become an emerging channel for brands to increase sales and create explosive models. For brand owners, live video can allow brands to proactively attack and promote through the strong appeal of online celebrities. Then the consumer places an order.
In the context of increasing downward pressure on the economy, the surging customer flow and extremely large daily transaction volume of the Double 11 shopping carnival show that the people have a strong willingness to consume and a high consumption capacity, which is undoubtedly stimulating domestic demand. It is a positive sign. The “blowout” of e-commerce demand has revealed the huge potential of online consumption in China, which is a confrontation between traditional retail formats and new retail formats. Alibaba Group CEO Jack Ma believes that the Double 11 shopping carnival is a signal of China’s economic transformation and a battle between new marketing models and traditional marketing models. Analysts said that with the successful breakthrough of 10 billion nodes, China’s retail format is “fundamentally changing”-online transactions have been transformed from being one of the supplementary channels of the retail industry to the mainstream of driving domestic demand in China. From this, the traditional retail format has been completely forced to upgrade.
Online sales will no longer be the primary concern of brand owners. How to increase the repurchase rate of consumers, increase the purchase price per customer, and increase the after-sales satisfaction rate are the topics that brand owners need to care about. Behind this are the unremitting efforts of the brand e-commerce team and the embodiment of the strong supply chain and product development capabilities. Thank you for your efforts and the support of so many families.